Words, words, words – the slogan game
Written by Steven Schwartz on November 30th, 2007
On my travels I have seen quite a few university slogans – “learn for life”, “a university for the real world”, “tomorrow’s leaders today”, “advancing knowledge, transforming lives”, and “together we are amazing” are just some examples.
What do these slogans mean? Not much, really.
As Goethe says in Faust, “When ideas fail, words come in […]